Area Sales Manager

Area Sales Manager

• Achieve primary and secondary sales targets through effective distributor management.
• Appoint and develop distributors, stockists, and Sales Representatives as per business requirements.
• Expand market reach by identifying new territories and increasing outlet coverage.
• Lead, train, and monitor the sales team to improve performance and achieve monthly targets.
• Ensure product availability, merchandising, and brand visibility across retail outlets.
• Execute trade schemes, promotional activities, and sampling campaigns.
• Monitor competitor activities, pricing, and market trends to drive business growth.
• Track daily sales performance, submit reports, and coordinate with Head Office.
• Maintain healthy distributor relationships, stock levels, and adherence to company policies.

• 6–10 years of sales experience in Tea, FMCG, Food, or Beverage industry.
• Strong distributor management and team handling skills.
• Excellent communication, negotiation, and leadership abilities.
• Willingness to travel extensively within the assigned territory

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